Niche Mailing Lists
Mailing Lists for Professional, Technical, and Trade Books and Publications Businesses
We all know a good lead list is the key that can dramatically improve your odds of success with professional, technical, and trade books and publications businesses.
A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to professional, technical, and trade books and publications businesses.
Sales reps sometimes overlook the fact that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party professional, technical, and trade books and publications business mailing lists.
Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of professional, technical, and trade books and publications businesses. Experian Business Services, for example, uses an updated database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the professional, technical, and trade books and publications businesses on the list, each contact is an on-ramp a larger network of professional, technical, and trade books and publications business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Lead List ROI
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated professional, technical, and trade books and publications business contacts, it's not difficult to see why lead lists are a cost-effective alternative.
Where Do Lead Vendors Get Their Data?
Great question. Top lead providers are continually conducting extensive research to get fresh, accurate available inventory of business leads. Notably, they scan Yellow Pages directories, SEC databases, and web sites. On the other hand, be aware that there are some companies that sell out-of-date lists that are pretty worthless
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