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Mailing Lists for Olive Oil Wholesale Businesses
If you're planning on doing direct marketing to olive oil wholesale businesses, industry-specific mailing lists might be a smart investment that gives legs to your company's sales.
Looking for sales leads? You're not alone.
There are a limited number of olive oil wholesale businesses you can sell to. You can't sell to all of them, but good business mailing lists target high value prospects so you can spend more time with the ones that are likely to become satisfied customers.
Sales Mailing List Best Practices
The most valuable lead lists focus on olive oil wholesale businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Lead List ROI
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated olive oil wholesale business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new olive oil wholesale businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate olive oil wholesale business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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