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Mailing Lists for Oil and Gas Well Drilling Businesses
The challenge of selling to oil and gas well drilling businesses is fraught with obstacles for reaching your prospects. We explore how to use niche direct mailing lists to grow sales.
A lone ranger attitude is dangerous and foolhardy if you market to oil and gas well drilling businesses.
In this market, new entries to market quickly [%hard work isn't the only key to success in the marketplace. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional oil and gas well drilling business lead list.
Enabling Growth Strategies With Lead Lists
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By focusing on specific geographies, you can instantly begin marketing your products in a new location. Sometimes you can even test market products in new territories with lists of oil and gas well drilling businesses that have been sorted for each target market.
How Much To Pay For Lead Lists
It doesn't make sense to invest in electronics and other peripherals, but then refuse to invest in good lead lists.
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to oil and gas well drilling businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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