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Mailing Lists for Oil Burners Services Businesses
For those of you who sell to oil burners services businesses, lead generation can have a huge impact on selling efforts. But what if your business is unable to generate an adequate number of high-converting leads?
It's a widely accepted fact that your company's lead generation system can make or break a company.
When it comes to oil burners services business sales, direct marketing can be a highly effective entry point -- and that makes lead generation and feeder mechanisms even more important for companies that sell in this industry.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your oil burners services business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the oil burners services business has a higher conversion rate than generic marketing content.
After the initial mailing, oil burners services business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to oil burners services businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The oil burners services business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. In some cases, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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