Targeted Mailing Lists
Mailing Lists for Nurserymen Equipment and Supplies Wholesale and Manufacturers Businesses
If you are lucky enough to be in the right market, it's not too tough to find prospects. Unfortunately, that's not how it works for companies that sell to nurserymen equipment and supplies wholesale and manufacturers businesses.
The process of locating high quality business leads isn't for the faint of heart. Identifying legitimate nurserymen equipment and supplies wholesale and manufacturers business leads requires an investment of time and expertise that many businesses simply can't afford.
To dominate in sales to nurserymen equipment and supplies wholesale and manufacturers businesses, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to nurserymen equipment and supplies wholesale and manufacturers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Should You Buy Lead Lists?
Lead lists have value for any company that sells in a B2B environment. Yet the organizations that benefit the most from third-party leads are revenue-minded enterprises with a passion for reaching (and exceeding) their sales goals. If growth is on the agenda, nurserymen equipment and supplies wholesale and manufacturers businesses lead lists will multiply your industry network in a condensed timeframe.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the nurserymen equipment and supplies wholesale and manufacturers business contacts have been distilled from a larger pool of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Share this article
Additional Resources for Entrepreneurs