Targeted Mailing Lists
Mailing Lists for Non-Certified Public Accountants Businesses
If your customer base includes non-certified public accountants businesses, sales prospecting is your most powerful weapon and your biggest challenge. But what if your business doesn't know how to get enough good leads?
No doubt about it, meetings with prospective new customers as often as possible is the main enabler of higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.
Which Lead List Vendor Should I Use?
Personal references are an important consideration in selecting a non-certified public accountants business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a proven vendor with the track record and experience to generate targeted lists of non-certified public accountants business leads.
Even so, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Why Lead Lists?
Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. Time after time, lead lists result in more efficient - and more productive - sales cycles.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the non-certified public accountants businesses on the list, each contact represents a doorway to a larger network of non-certified public accountants business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Creative Ways to Get Sales Leads
Seeking out new prospects by obtaining targeted campaign lists from mailing list providers is a great start to any lead gen initiative. Still, make sure you think outside the box a little.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
Share this article
Additional Resources for Entrepreneurs