Inexpensive Quality Mailing Lists
Mailing Lists for Landscape Installation and Maintenance Businesses
If you are lucky enough to be in the right market, there's no shortage of leads. But that's not the case for those of us who are marketing to landscape installation and maintenance businesses.
The process of locating high quality business leads isn't for the faint of heart. Locating convertible landscape installation and maintenance business leads requires your full focus and attention.
Good, third-party lead lists can bring stability and consistency to your sales strategy. Moreover, there are a few other ways lead lists can help companies that routinely sell to landscape installation and maintenance businesses.
Selecting a Landscape Installation & Maintenance Business Lead List Provider
The key to finding a good landscape installation and maintenance business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a landscape installation and maintenance business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the landscape installation and maintenance businesses on the list, each contact becomes a portal a larger network of landscape installation and maintenance business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists going forward, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The landscape installation and maintenance business contacts you acquire through a reputable lead list provider are potential long-term clients. Even more, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
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