Buying Telemarketing Lists
Mailing Lists for Job Fairs
The challenge of selling to job fairs is fraught with obstacles for reaching your prospects. Our experts take a look at how to use lead lists to get more customer opportunities.
New lead generation has a tendency to become more challenging over time. But for companies that sell to job fairs, a frustrating decline in sales may loom on the horizon.
There are a limited number of job fairs who will be interested in what your company offers. You can't sell to all of them, but lead lists target high value prospects so you can concentrate on sales targets that are primed for conversions.
How to Maximize Lead List ROI
Acquiring lead lists from a reputable provider is only half the battle. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your job fair lists across multiple business units including sales, marketing and possibly even IT (online strategies). Talk to your provider about use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units have to produce their own leads, the quality of the leads they gather is marginal, at best.
But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
Selecting a Job Fair Lead List Provider
The key to finding a good job fair lead list is to focus your search on top-tier providers. Some providers have a reputation for peddling leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're not sure where to begin your search, we highly recommend Experian Business Services. Experian has the characteristics we look for in a job fair lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
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