Industry-Specific Lead Databases
Mailing Lists for Group Homes Businesses
Using direct mail lists is a proven way to take the next step and grow your business. The key is to appropriately incorporate them into individual customer acquisition strategies.
A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy when selling to group homes businesses.
Typically, companies that market group homes businesses have trouble generating enough quality leads to hit consistent growth targets. That's where lead lists can help . . .
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to group homes businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of group homes business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Invest in Lead Lists and Watch Your Business Grow
Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The group homes business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
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