Marketing and Sales Leads
Mailing Lists for Frame Shops
We all know hard work pays off. But top performers realize that mailing lists from lead brokers can get you on the radar of frame shops.
A sales plan that doesn't involve purchasing sales leads is counterproductive if you market to frame shops.
But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. When applied intelligently, lead lists are powerful resources for B2B frame shop selling.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to frame shops routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Enabling Growth Strategies With Lead Lists
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By focusing on specific geographies, you can instantly begin marketing your products in an unfamiliar environment. Sometimes you can even test market products in new territories with lists of frame shops that have been sorted for each target market.
Benefits of Frame Shop Lead Lists
Lead lists create more productive sales cycles. In the frame shop sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, frame shop lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.
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