Marketing and Sales Leads
Mailing Lists for Flags, Flagpoles, Banners, and Pennants Businesses
If you are lucky enough to be in the right market, it's not too tough to find prospects. Unfortunately, that's not the case for those of us who are marketing to flags, flagpoles, banners, and pennants businesses.
Foundational marketing strategies can have limited impact in B2B sales because businesses and consumers behave differently when making purchase decisions.
There are only so many flags, flagpoles, banners, and pennants businesses you can sell to. You can't sell to all of them, but good business mailing lists target high value prospects so you can concentrate on prospects that are most likely to convert.
Measuring Lead List ROI
There are several metrics that can be used to evaluate the effectiveness of flags, flagpoles, banners, and pennants business lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of flags, flagpoles, banners, and pennants businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to flags, flagpoles, banners, and pennants businesses. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Creative Ways to Get Sales Leads
Seeking out new prospects by buying business lead lists from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
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