Purchase Mailing Lists
Mailing Lists for Drafting Services Businesses
B2B sales is a unique challenge, and drafting services businesses can be tricky sales targets. But lead lists can be the gift that keeps on giving. They give your business the accuracy and efficiency you need to meet performance benchmarks in a competitive sales environment.
Frustrated by how much competition there is in selling to drafting services businesses lately?
When it comes to drafting services business sales, working through a list of leads can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
Mailing List Return on Investment
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated drafting services business contacts, it's not difficult to see why lead lists are a cost-effective alternative.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of drafting services businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Multichannel Marketing Tips
Successful B2B sellers to drafting services businesses usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
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