Direct Marketing Advice
How to Get Your Sales Letter Opened
Written by Rayzelle Forrest Young for Gaebler Ventures
Gives advice on how to draw attention to your sales letter and discusses how this can increase the response rate to your direct mail marketing campaign.
There's nothing worse than creating a dynamic sales letter, mailing it out and not having anyone open it. No matter how outstanding your sales letter copy is, it will do you no good if no one reads it.
Getting your target audience to open your sales letter can be a challenge only if you don't know certain tips and tricks to get it done. By making a few simple adjustments to your boring white envelope, you can experience a greater response from your direct mail marketing campaign.
Use A Postcard
If you use a postcard to mail your sales letters out you won't have to worry about them being opened at all. Since a postcard is mailed without using an envelope, your target audience will immediately see your sales copy once they pick up the postcard. From here on out, you hope that your copy is good enough to create a response.
Use A Personal Letter Appearance
People tend to open invitations and personal letters more often than any other mail. These types of envelopes usually have handwritten addresses and an actual postage stamp. To make your sales letter stand out from the other bills and junk mail, a good idea is to send it in an envelope that is a replica of an invitation or personal letter. This can be achieved by having the addresses actually handwritten on the envelopes or by using a font that is in a convincing handwritten style. In addition, use a real stamp and not a stamp machine or bulk mailer imprint.
Add A Headline To Your Envelope
Adding an attention grabbing headline to your envelope is another way to increase your sales letter open rate. This could be something as simple as "Free Offer Inside". Your headline should be one that will entice people to open the envelope and read what you have to offer. Keep in mind, your sales letter will have to deliver whatever you have promised in your headline otherwise people will view your business as being untrustworthy.
Make It "Lumpy"
People open envelopes that are lumpy because they assume there is a something inside for them. You could put something as simple as a magnet with your business logo and contact info inside your sales letter envelope. Some businesses send Christmas cards or even stick a coin to the letter. It doesn't matter what it is, as long as it's lumpy, people will open it.
Be Colorful
Since most mailboxes are flooded with boring white envelopes, try making yours a colorful one. Choose a nice bright color to get the attention of your sales letter recipients. Neon colors work well for this purpose.
Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.
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