Online Advertising

Google Ads and Your Business

Written by Brenda Stokes for Gaebler Ventures

Google ads have revolutionized advertising by providing business owners with an affordable method of getting the word out about their business. How can you use Google Ads for your business?

Google ads seem to be everywhere. You visit a website and there they are.

You do a Google search and there they are on the side of the page. So why does it seem like they are stalking you?

The ads go by the name "Google Adwords." Google Adwords implement keywords so that they pop up whenever someone does a specific search on the internet. For instance, you may have noticed that if you search for a restaurant in your area using Google, ads for restaurants pop up on the right side of your results page.

How Google Adwords Works

The most complicated aspect of Google Adwords is the keyword research. You have to research keywords that are relevant to your business. For instance, you may be in the shoe business. This means you need keywords relevant to shoes. If you have a shoes store in New York City, keywords such as "New York City shoe store, "New York shoes," or "New York City shoe shop" may be the keyword phrases you want to use.

Basically, you have a small amount of space to create your Internet ad. You have probably noticed that the ads you are presented with when you do an Internet search are rather small. You have to create a catchy line that tells what your business is all about. You also have to bid on your keywords.

When you bid on your keywords, you are bidding a specific price for each click that the ad receives for that keywords. For example, "New York City shoe store" may cost you $.25 per click. However, "New York shoes" may be $.10 per click. You can set your budget.

The way you set your budget is by stating that you want to spend $100 in clicks. Once that $100 is reached, your ad is taken offline. You can then replenish your account if you wish. And your ad will go back online.

Testing Your Ads

Online ads can be more effective than print ads since they have the potential to reach more people. When using Adwords, you do want to run several campaigns at a time so that you can see which keywords will perform best for you. This will help you to eliminate the ads that are not bringing in sales and keep the ones that do. This allows you to better concentrate your money on what works and not so much on what doesn't work.

But how effective is Google advertising? It is very effective. Despite the number of businesses using Google Adwords to increase their revenue, it is all about the targeting. It is through the keywords that certain audiences are targeted. Only the target audience sees a certain set of ads, making the ad concentration not so thick.

So if you want to increase your business revenue, then Google ads is the way to do it. The internet ad is very powerful and it is time that you take advantage of it so that you too can enjoy what other businesses have been enjoying for quite some time.

Brenda is a graduate of California State University and a professional writer covering a variety of business topics. To learn more about Brenda, check out her website at The Digital Inkwell.

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