Globalization Business Strategies

The global marketplace is changing dramatically. The rapid modernization of India and China, which make up for about 37% of the world's population, has created a potentially very large consumer base ready and willing to purchase goods and services. Existing companies and entrepreneurs alike seek how to develop their business in these two countries.

Provides tips on how to use the internet and college campuses in order to gain international connections and customers. Learn about the importance of a good product or service when doing this.

Going global is a great option if your small company needs to reach more customers, or if your product is more attractive to a foreign market. Of course, there are positives and negatives to expanding overseas.

Today's business environment almost requires you to go global. How do you build an international company? What steps do you take to assure a successful global presence? Here are seven tips to taking your company to the world.