It's hard enough to plan and accurately forecast the financial projections for a start-up, which is why so little weight is often put on the actual business plan presented to venture capital firms. However, a common question and potential problem faced by entrepreneurs, is the exit plan. Venture Capitalists and investors want to know what their expected rate of return will be on their investment which means that you'll need to know not only what your exit strategy will be, but when it will occur.