Effective Ad Copy

Writing good ad copy is important, but it's the headline that makes or breaks an ad. We explain how to write a good headline for an ad.

What should a strong advertising campaign include? What do you want your customers to find out through your advertising efforts?

Advertisements just have one job to do -- communicate about the product service within a short period of time. Here are some amazing marketing insights from Vodafone's ZooZoo series of advertisements that have been a rage in India.

Your boss just had the bright idea to start running ads in Spanish-language newspapers and you're responsible for the copy. Your Spanish is more than a little rusty, so all you have to do is find a translator and send it out the door, right?

Words have power -- an incredible power so to speak which can mesmerize, cajole, pamper, inspire, convince or motivate. Words can be effective in getting you business right away. Here's how you can write effective copy to be profitable in business:

Copywriting is the most precious skill for anyone to learn because this skill literally pays. Effective ad copy is a relentless seller. How do you bring out such copy in your ads? Read on to find out more:

123, ABC, Snap Crackle and Pop! Soft, Strong and Very Long. No this writer hasn't completely lost the plot. This article looks at the power of serving up info in bite sized chunks of three.

Have you ever met someone who goes all around the houses to tell you a tale? Unless they are a professional raconteur who uses the technique as a device you probably found yourself getting bored. Why can't they just get to the point? If you 'ramble' in your promotional material you'll have prospective customers running to the hills.

Writing good ad copy is both an art and a science, but you don't have to be a professional writer to get it right. A few tricks of the trade will help you write good ad copy and get more results from your advertising dollars.

If you're business professional, you're capable of writing your own ad copy. But there are some pitfalls you will want to avoid along the way. From clichés to typos, these are the common ad copy mistakes you'll want to avoid.

Illegal ad copy is a problem every small business owner should know about. If you're writing your own ad copy, you need to know about the laws and regulations designed to make sure you adhere to truth-in-advertising.

Everything being done to keep your business afloat has an element of copy in it simply because at every level of your business, you will need to communicate. If that's true, shouldn't it be honed to perfection? Look at how copy creeps into your business:

No one likes jerks; but it's that attitude that fuels great advertising copy. Most of the copywriting masters have espoused that jerky behaviour and produced some of the most cherished and effective ad copies ever. See how that happens:

Magnetic copy must always be written in the active voice. It must compel the reader to act. How can you achieve that?

Why do some ads generate stellar results why others may fall flat? Learn how to craft killer headlines that generate attention.