Data-Driven PR

The one thing journalists love more than facts is data. Master the art of data-driven PR, and you'll have tons of media placement opportunities at your fingertips. But what is data-driven PR? And how can you make it work for your business?

Whether you know it or not, your company data tells a great story. Here are a few examples of what great data-driven PR looks like and how firms have raised their visibility by providing media access to data, research, survey results, and statistics.

Data-driven PR has the potential to be a major boon for your organization. But to maximize its impact, you'll need to work with a PR firm that understands data driven journalism. Here's how you can tell whether your PR firm gets it or not.

Think only the government can create an economic index? Guess again! Any business can create an economic index to draw attention to company-mined data and establish the company as an authority on business or economic trends.

You've dipped your toes into the water of data-driven PR and had a few early successes. Now it's time to take your game up a notch and maximize the marketing value of your proprietary data.