Crisis PR

Your business suddenly finds itself at the center of a PR nightmare. You didn't prepare for it and you have no idea how to respond. What now? We'll teach you how to handle a business crisis in a way that protects your business and your sanity.

You are in the midst of a crisis and its time to face the media. But who should go under the media spotlight -- your CEO, the head of a business unit, or a PR specialist? Corporate crisis spokesperson selection isn't as easy as it sounds, but we'll tell you everything you need to know to get it right.

Corporate crises can happen in a store, at sea, in an office -- just about anywhere. But regardless of where the actual crisis occurs, the place where negative publicity will spread fastest is on the Internet. Good PR gets ahead of the curve by carefully monitoring and managing online crisis communications.

The choice between managing a crisis and avoiding it in the first place is really no choice at all. Yet it's surprising how many crisis management plans focus on how to respond to crises rather than how to avoid them. Here's how to integrate a crisis prevention plan into your larger crisis management strategy.

A crisis PR firm can help you prepare for a crisis before it happens. Whether you think your company is vulnerable to a crisis or not, you need a solid strategy for handling worst-case scenarios -- and a crisis PR firm can help you get it long before the reporters arrive at your door.

You've been tasked with putting together your company's crisis communications plan. It's a big job, but you can do it well -- if you know the critical elements of a crisis communications plan and how to apply them to your business.

When a few bad actors tarnish an entire industry, the industry needs to organize, hire a crisis PR firm and start fighting back. Here's an example of a crisis press release issued by an industry association.

If you don't anticipate potential crises and prepare for them, you're setting your company up for potential disaster. Whether you know it or not, you have a lot of reasons to conduct crisis PR vulnerability assessments and to develop an effective crisis management plan ASAP.