Logos

Choosing a Design Scheme

Written by Anna Lempereur for Gaebler Ventures

We provide advice on how to choose a design scheme for your business with suggestions on best designs and colors for a small business.

The first thing many consumers associate with the professionalism and quality of your company is the outward appearance of your business.

Therefore, your business design scheme must be as appealing as possible. This can make or break the consumer's first impression, but by using a few simple techniques you can keep the design as professional and pleasing to the eye as possible.

Colors

Use complimentary colors for texts and logos representing your business. Reds go with greens, blues go with oranges, and violets go with yellows.

Putting shades of complimenting colors together allows the design to look clean and appealing to the eye. It is important not to clash colors because poor outside representation will automatically trigger consumer belief that the business itself is poor as well.

Figure-Ground Relationship

While putting together a logo to represent a business, there must be a clear figure-ground relationship. It should be obvious the visuals are shapes and not a whole bunch of images jumbled together.

Don't use too many complicated shapes that will confuse the consumer; rather, you want to craft a design that will help them remember your business. You may want to consider hiring a graphic designer, as they specialize in creating images that communicate well.

Fonts

It is highly important to not go overboard with font choices.

Avoid fancy script text that is too difficult to read.

Stick with basic fonts, such as Arial, Times New Roman, and Century Gothic. Although it is important for the text to look nice, it is more important for the consumer to be able to decipher text. You want your business to come off as professional, not tacky.

By keeping these strategies in mind while creating a design scheme, it will be very simple to put something together that will attract consumers. It is important to give your business a good image, and remember that a first impression means everything.

Anna Lempereur is a freelance writer interested in writing about small business. She is currently a Journalism major at the University of Albany in New York.

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