CRM

What is customer relationship management? How can small businesses benefit from it? How should entrepreneurs go about implementing it?

As a business owner, should you care about CRM? CRM is only important if you care about outperforming your competition, growing your business and building your customer base. If those things don't matter to you, stop reading now.

Customer relationship management (CRM) is centered on the concept of building strong connections with customers. If connections with customers are important to you, you'll want to avoid the most common CRM mistakes.

Do your employees have the authority to make decisions that will keep your customers happy? Or are they required to follow the rules regardless of the situation? We take a look at how to empower your employees to improve customer relationships.

Even though CRM doesn't require pricey software, CRM software vendors make a strong case for the benefits of a technology-rich CRM approach. We take a look at the value proposition for buying CRM software and what to look for in an effective platform.

Social CRM is a relatively new term that applies CRM concepts to the booming social media phenomenon. Learn how CRM is evolving to handle a world where social networking is becoming the place where customers and prospects discuss their wants and needs.

CRM is the new way firms are building new competitive advantages as more and more products become commoditized and compete solely on price. While firms struggle to find new and innovative products, their attention has turned away from products and towards their customers.