Business Plan Investment Description

At the end of the day, investors need to believe that one day you will be able to sell your business. Here's how to document your exit strategy effectively in your business plan.

Investment and ROI go hand in hand. Great business plans go out of their way to demonstrate the ROI investors can expect if they make a positive funding decision. Here's what you need to know about investors' ROI expectations and how you should address them in your business plan.

The investment section of your business plan tells VCs and other investors what's in it for them. If you blow it, you'll deprive them of an accurate understanding of the risk/reward equation -- and they'll deprive you of their investment capital.

A lot of business plans talk about how to get into the business, but completely neglect a strategy for getting out of it. Investors love plans -- especially ones that describe how they (and you) will exit the business.