Mobile Device Advertising

4 Reasons Why You Should Use Mobile Advertising

Written by Ashwin Satyanarayana for Gaebler Ventures

How many people do you know who do not own a mobile phone or smart phone today? Market trends show that the rate in increasing by 20% each year. Considering this, text ads are sure to reach a large number of people in a short span of time at incredibly cheap advertising costs. Here are four compelling reasons to use mobile marketing for your business.

With the upsurge in the number of people with mobile devices all over the world, mobile advertising is now an inescapable reality.

While billions of people now have mobile handsets all over the world, a considerable number of people also have smart phones capable of browsing the Internet; engage with peers on social networks, check and respond to email and much more. It won't be surprising if this medium is now taken seriously as a platform for advertising your products and services.

Here are 4 reasons why you must use Mobile Advertising:

The market is too big for you to ignore: The reason to get started on Mobile advertising isn't obvious anymore - it's compelling! According to the Magna Global Report, there are over 2 billion mobile phone subscribers around the world and this growing at the rate of 20%. This market is growing all around you. Notwithstanding this incredible growth, you have better handsets being sold like hot cakes. Superior mobile networks are certain boost and support this incredible platform. Can you let this giant opportunity pass you by?

It is tough to ignore incoming messages: When was the last time you did not open an incoming SMS? As far as I know, no one ever turns a blind eye to an incoming message. Today's SMS has something in common with snail mail - you can't help but take a peek at who sent you what. Curiosity kicks into full speed when you receive a package. SMS ads or mobile ads are the digital, shorter versions of exotic packages people would like to receive.

Short and crisp communication-- forces you to focus copy on a single idea: Focusing on a single idea when communicating with a consumer is what works in advertising. However, the temptation to communicate as much as possible when given a chance is too hard to resist and countless businesses make the mistake of saying too much about too many things when advertising. Mobile advertising actually forces you to think about one single idea to pitch to your customers- one single product or service, one most important feature or benefit of one of your products or services, a single reminder about your brand, etc.

It is considerably cheaper, but more effective than mainstream media: Mobile advertising is really compared to conventional media like print and television. It is also cheaper than Internet marketing. Most importantly, mobile advertising is effective because it gives you a clearer picture of your ROI. You could do split-testing or multi-campaign testing and work towards bringing the most out of your campaigns while spending as little as possible.

Ash has an undergraduate degree in engineering and an MBA from Ohio University. Today he is a corporate trainer, business coach and a freelance writer.

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