Good Business to Start
Why Affiliate Marketing
Written by Chukwuma Asala for Gaebler Ventures
Many people today are looking at affiliate marketing as a good business model to get into for a number of reasons. This article will highlight the pros of the industry and why it is the business model for the next decade.
Business are generally very difficult to get up and running.
Making a profit is not usually a short-term goal and in reality most conventional businesses are lucky if they can even get into the black the first two years.
Affiliate marketing represents a business opportunity that can be profitable in a very short timeframe.
Affiliate marketing is an Internet-based marketing practice in which a company rewards numerous other businesses for each referral business brought about by their marketing efforts.
It is a form of online marketing which is frequently overlooked by advertisers but more companies are starting to realize just how revolutionary this marketing strategy is. While search engines, e-mail, and website syndication captures much of the attention of online retailers, affiliate marketing carries a much lower profile.
For entrepreneurs however affiliate marketing is a very attractive industry to currently get informed and educated about. The social networking website buzz that hit the business world recently is a direct result of this.
Young kids in their early twenties are becoming multi-millionaires by simply tapping in to the concept of providing different revenue streams for different companies as long as the different affiliate companies use them for their advertising. It is ingenious and more importantly it works.
Amazon.com is a great example of what an affiliate marketing business can accomplish in a short period of time. They have used their affiliate program to drive online sales, and in the process have made a ton of money for all of their affiliates.
The Amway-Quixtar Corporation is another one of the better affiliate marketing business models and taps into a huge alliance of companies which aid in the servicing of their customers. There are plenty of affiliate programs out there to chose from. Affiliate aggregators like Commission Junction allow you to tap into literally hundreds of affiliate programs for free.
So what makes this affiliate marketing business model so appealing to companies, customers, and budding entrepreneurs alike? Here are some key points about affiliate marketing.
Multiple Products
Probably the most important benefit about affiliate marketing is that it gives the parent corporation access to a variety of products and services. When asked usually about a website like Amazon for example and what products they sell the answer is usually this: everything.
The question really should be "what don't they sell"? Because they partner up with so many different companies and give them a platform that they can use to get the word out about their products. Amazon used to only sell books but now they sell almost anything you can find in a mall.
A Business That Is Not Expensive to Start
This is important to understand about affiliate marketing. This business model gives both large companies and individual entrepreneurs who are looking to dapple in small business the opportunity to do so. For big companies, forming or becoming part of an affiliate marketing program usually requires certain criteria be met but once this is taken care of the company now has access to a client base it otherwise wouldn't have.
With regards to small business owners, to participate in an affiliate marketing program is usually just s couple of hundred bucks. For companies like Amazon it is free, and all you have to worry about is the distribution end which isn't usually expensive.
Support Systems Are Available
Biggest fear about getting into business is the lack of knowledge or technical know-how involved in building and operating successful business. Affiliate marketing programs are usually privately owned and funded and have their own proven training and support system that you can plug into to learn everything you need to know about running and working that particular business.
The key term here is that they are "proven" systems, which means they work as long as you do the work to get the results.
Performance-Based
The most exciting aspect of affiliate marketing programs is that you get paid strictly on your own performance and how much traffic you can drive through the portal. The greatest part about this is that the income potential is limitless.
You earn what you work for which is very appealing to most people looking to get into business but aren't ready to make the heavy investment that is required to get into conventional business.
Chukwuma Asala is an international student from Nigeria who is studying to earn an MBA from the State University of New York in Albany. He has analyzed more than 20 industry case studies throughout his education thus far, and hopes to bring some of his business knowledge to Gaebler.com.
Share this article
Additional Resources for Entrepreneurs
Conversation Board
What's your take on starting an affiliate marketing business?